I find this so hard. There is a difference of £500 per day between the lowest day rate I've charged and the highest, over the last 2 years.
I've been asked to put in a 'proposal' for a piece of work which is:
- interesting (if probably quite demanding)
- opens up a new sector/ experience
- would provide a guaranteed 2-3 days a week for the next 6 months.
So I put in a 'mid-range' day rate proposal, and he's just come back saying they can't meet my expectations.
I'm happy to negotiate a little, but am trying to work out how I decide "no, I'll turn this down at £x level"
I've checked industry averages for what I do, and I'm above average, but definitely in the normal range.