How important is your CV when applying for junior role?

[ASDnocareer]

I’m repeatedly getting rejected from first stage when applying for jobs, even when I meet the job ad requirements. Presumably my CV simply isn’t good enough, as I’ve applied for so many jobs now.

I have had it checked by university careers service, a professional friend who works in HR, and another friend who is in a very senior Marketing role.
All of these people said my CV was okay but one friend gave me some suggestions which I have since taken on board. Despite this, I’m still not getting short listed when I meet the requirements.

The industry I’m applying for is mostly financial services because I’ve only worked in this area but occasionally other traditional corporations. I’m not a ‘creative’ and not working for start ups where CV etiquette may be different.

My CV is a formal, simple design so no bright colours or images, and in chronological order. I start with work experience then education (BSc degree, A levels etc).

No spelling or grammar mistakes in CV.

CV is 1 and a half pages long, I put bullet points under each job with key responsibilities.
Depending on the job I’m applying for I will often make tweaks to the bullet points so it clearly matches the job ad better.

How important is a CV for junior roles where you’re not expected to have significant experience? What can I do if I’m still getting rejected from first stage of job applications?
My current job application strategy is clearly not working and I’m feeling horrible wasting even more time in low skilled work.

Has your cv got a profile or summary section at the top? Do you use a cover letter too when sending it?

Hi @RaininSummer some applications don’t give you option to write cover letter (simply fill out form and attach CV) but for the ones that do, I make an effort to write one that links to ad and company.

Did you mean like a heading or short summary at top of CV? I don’t have one but that’s mostly because I’m applying for junior roles in different areas and I’m not experienced enough to consider myself an established ‘Marketeer’ or ‘Business analyst’ for example.
Top of my CV just has my name and contact details

I would add a summary as it's the first thing an employer will read and give them an idea as to if it's worth seeing what experience and education you have. Just keep it brief referring to main skills and attributes eg. ,,'Reliable and enthusiastic graduate seeking a marketing role with the opportunity to develop further skills in the industry. Good team member , flexible and adaptable. Etc ...

You say fill out a form?
It may be different in other sectors, but for the jobs I have applied for, it is the form that is important, even if there us an option to upload a cv.
Could this be it?

Instead of listing job responsibilities for your work history, think of your key achievements instead. Use bullet points and list 4-5 of your key achievements or your previous roles. They will better demonstrate to an employer what you are capable of and what you can offer them. Good luck!

I have responsibilities and achievements as two mini lists under each job I’ve had.

someone also told me once the person initially reading your cv will likely be recruitment rather than the specific job specialist so reflect the language of the job advert eg if they use the word buyer or procurement use the same term in your cv so it’s as easy as possible for the recruiter if that makes sense.

I think it is a numbers game. For smaller companies you could also ring to show your interest?

I think the job market is really tough at the moment. My DS graduated in July with a first class degree and he has experienced the same thing. He has now just started a job but not in his preferred field. But it's a start and with a good company so hopefully a couple of years experience his belt, he'll have more choice.