Anyone know how to use AI for this?

[ItsFineReally]

My job involves working with a dozen high profile and large brands. I'd like to keep on top of news coming from those brands and summarise on a weekly basis.

I assume there are triggers I can use to get notified of news in the public domain (e.g. like the old RNS feeds). But this would then need to be reviewed and summarised into concise highlights. A few questions then:

1. What's the best way to essentially scrape for the latest news from these companies?
2. Would ChatGPT be good for summarising?
3. What's the best way to automate this as much as possible so that it's not an additional job for someone?

All help and suggestions gratefully received!

Just get a chatgpt account and play with it. You can copy a block of text in with the instruction to summarise it in the length of your choosing. It can be hit and miss but depends on the content

I don't know how to use AI to do this, but we have an app at work that does a similar thing - scapes the activity and news for each company and sends automated email report. Also allows you to build up scorecards and data for competitors or customers. Can't remember the name but let me know if you have budget to do this and I'll log on later and grab it.

@ClydeBank I'm keen on using AI more to help with my work but I know very little and so far have only used ChatGPT to suggest alterations to emails and longer written documents. It does seem like this is an area it could help with.

I wasn't sure whether there was a way to automate it or if initially at least I'd have to get all the information and just copy it into ChatGPT and suggest a format output.

Do you use it in your role much?

I'm not sure if they would stump up the cash but it sounds like the sort of thing I'm attempting to do!

I wonder whether knowing the name I could speak to IT and see if they could support in developing an in house version. 🤔

I use ChatGPT all day, every day for work but I'm not sure this sounds like a task that plays to it's strengths. The summarising part yes, but I wouldn't trust it to reliably identify and correctly prioritise topical news stories. I might be wrong though, I've never tried!

I think a platform like Brandwatch would be a better shout, although it will cost. Or you could look at a service like Newspage, and then use ChatGPT for the summarising piece?

This is what I was going to say - there is software you can purchase that will scour the news for you, but if you don’t have the budget you can use Google Alerts for free and then drop the content into ChatGP asking for a concise summary of the headlines. Only issue would be that AI isn’t good at identifying those headlines necessarily.

Actually Brandwatch is more for social media monitoring so that might not be the right fit. But I'd imagine that a similar service would exist for news. Or Google Alerts suggested by PP is a good shout if you need a zero cost solution.

Remembered whilst cleaning my teeth! It's called Klue. I don't actually use it very often for my existing role but on the notifications email circulation so see the weekly round up. It is good so worth checking out, might have a basic package which might be cheaper, or a trial. If you're going to spend hours on this it might be cost effective?

Really appreciate all the responses here, definitely useful. Thank you!

Here is what ChatGPT suggests!

Here are some solutions, both free and premium, that can help you stay on top of news about the brands you work with and summarize them weekly:

Free Solutions:

1. *Google Alerts*:

- *How it works*: Set up alerts for each brand name. Google will send you email updates when new articles, blog posts, or news stories appear. - *Pros*: It's free, easy to set up, and you can control the frequency of updates. - *Cons*: Alerts may sometimes include irrelevant or low-quality news.

1. *Feedly*:

- *How it works*: A feed aggregator where you can subscribe to multiple blogs, news sites, and other sources relevant to your brands. You can organize them into folders and view updates from various sources in one place. - *Pros*: Allows you to organize sources by brand and use the free plan for basic tracking. - *Cons*: Limited automation and may require manual reading to sift through.

1. *Twitter Lists*:

- *How it works*: Create private lists of official brand accounts, media outlets, or industry influencers. Monitor tweets and news directly from those lists. - *Pros*: Twitter is a fast-moving platform, often breaking news faster than traditional outlets. - *Cons*: The signal-to-noise ratio can be high, and you may have to sort through irrelevant content.

1. *Flipboard*:

- *How it works*: Customizable magazine-style news app. You can create "magazines" for each brand and follow relevant news sources. - *Pros*: Visually appealing and customizable for multiple brands or industries. - *Cons*: Needs manual curation and won’t always capture everything.

1. *RSS Feeds*:

- *How it works*: Use an RSS reader to track specific blogs, news outlets, or corporate news sections of the brands you follow. - *Pros*: A lot of brands still use RSS for press releases or news sections. - *Cons*: Requires manual setup for each source and checking the feeds regularly.

Premium Solutions:

1. *Meltwater*:

- *How it works*: A media monitoring and social listening platform that tracks news, mentions, and social media activity for specific brands. - *Pros*: Comprehensive and customizable, includes automated reports and analysis. - *Cons*: It's a paid solution, with pricing that varies depending on features.

1. *Brandwatch*:

- *How it works*: A robust tool for social media listening, sentiment analysis, and media tracking across the web. - *Pros*: Provides a comprehensive view of brand mentions, not just news but social media, forums, and blogs. - *Cons*: It’s a premium tool, but the level of detail can be worth it for high-profile brands.

1. *Hootsuite or Sprout Social*:

- *How it works*: Both offer social listening and media tracking features, including tracking brand mentions across social channels and media outlets. - *Pros*: These tools provide analytics and reports, allowing you to automate summaries. - *Cons*: Requires a paid subscription for full access to advanced tracking features.

1. *Cision*:

- *How it works*: A premium tool designed for PR professionals, offering media monitoring, tracking press releases, and influencer engagement. - *Pros*: Advanced media monitoring capabilities, including automated reports. - *Cons*: Premium pricing may be overkill unless you need full PR and media monitoring.

1. *Talkwalker*:

- *How it works*: Tracks global news, social media, blogs, and even broadcast content, providing deep analytics and automated reports. - *Pros*: Very comprehensive tracking with AI-driven insights. - *Cons*: Expensive but useful if your brands generate significant media and online attention.

Workflow for Summarizing Weekly:

1. *Automate Alerts & Monitoring*:

- Use tools like Google Alerts (free) or Meltwater/Brandwatch (premium) to get timely notifications. - Consider aggregating content using Feedly or RSS readers to gather information in one place.

1. *Use an AI-Powered Summarizer*:

- If you're dealing with large amounts of content, use tools like *Otter.ai or Resoomer* (both offer free and paid plans) to summarize articles into key points.

1. *Regular Review & Compilation*:

- Every week, review the highlights from the tools you're using. - You can compile these into a report using Google Docs, Notion, or Evernote (both offer free versions). - If you're working with large amounts of data, consider using AI tools like ChatGPT or Jasper (premium) to assist in summarizing and drafting reports.

By using a combination of these solutions, you can effectively track news from the brands you work with and streamline the process into weekly summaries.

@Woofwoofwoofgoesthewolfhound
Why didn't I think of just asking ChatGPT itself?! Thank you.