Did you ask for more money when offered new job?

[HoneyMustard]

Is it expected/the done thing or is it a bit cheeky if they're already offering you a decent uplift on previous salary?

I've been made an offer from new company, more senior position and more responsibility.
New job offered 13% increase on previous salary but the pension contributions aren't as good so some of that would need to go towards matching the (admittedly very good) level of contribution I currently get. So maybe more like a 10% increase once that's been taken into account. I'd like a little more for the step up in responsibility but don't know if I'm just being greedy?

Pft, just ask - a mediocre man would (OK, I'm assuming you're not a mediocre man). Say that you're very interested in the role, and ask whether there's any room for movement on the salary, as you were hoping for £X. And then be prepared for them to come back at a mid-way point perhaps.

They already want you.

So it's also your chance to ask for other things too - extra annual leave, WFH etc.

Good luck!