Comms experts I need your help with a comms strategy & plan for research

[mammasmadhouse]

Hi All
I have to put together a comms strategy and plan to promote the work of a team
supporting & working in research in the HE sector. The team use twitter intermittently and events planning etc is very ad hoc and last minute as the team are stretched. So looking at ways to increase engagement internally & via social media. Some of the areas are quite specialist so will need input from the team and the relevant experts, but keen to make this as easy and pain free as possible for the team. Any hints & tips would be hugely appreciated 😊

Identify who your key audiences are, and understand what platforms they use. It might help to create personas for each of them. Put them in a column. Identify what your key messages are for each of them, and your call to action. What would success look like? eg 100 sign ups on the website for an event.

IMO intermittent social media use is not much use - it is a hungry beast that you have to feed. look at the analytics and see when the audiences are most engaged on the platforms, and schedule content for then. Work out what content is engaging, and do more of it.

The easy way is to put all your information into chatgpt and get it to generate a comms plan. That will give you a good structured plan with some ideas to get started with before you then make it specific to your organisation.

If you use ChatGPT all it's going to do is generate the most statistically likely combination of words in response to your prompt. It doesn't understand what you're asking it or what it's telling you. It hallucinates because it doesn't know the difference between fact and fiction.

It's as likely to come up with contrived dross as it is to fabricate a load of nonsense. I wouldn't be relying on it for a structure for a strategy you actually want to implement.

Who are your audience(s)?
Where do they find their content?
What is your key message to each?
What resources/budget do you have?
Any risk/reputation factors?