Can you recommend a marketing course?

[AWorldWhereThereAreOctobers]

I'm in a role in which I seem to be acquiring increasing marketing responsibilities.

It's a professional membership organisation, clients are other organisations - with a safety theme.

Increasingly being involved in the marketing/ PR side of things now, and feeling a need for a little more grounding/ strategic understanding in this area.

A lot I have found focus on digital/ social media marketing. Whilst I would like to learn more about this area, I would also like a more general understanding - we are not the kind of brand ever likely to have/ need a high profile on the newer social platforms, although of course LinkedIn is important.

Distance learning, perhaps starting with a 'basics of ....' type module with the potential to build on that with further courses.

I have researched quite a few, just wanted to see if anyone had personal recommendations before taking it to my employers and asking them to pay for it!

Thanks in advance.

Hubspot Academy is the best for free courses https://academy.hubspot.com/

and I've heard Linkedin Learning also have good free courses

It sounds like you’re more B2B than B2C then?

I don’t have specific course recommendations but if you’re looking for the fundamentals I would try value proposition development, go to market strategy, persona development and marketing channels as search terms / a checklist of the right things to cover.

I think it’s a really good idea, so many marketers have tactical execution skills like social media but a grounding in the fundamentals makes such a difference.

Thanks both - really good pointers.

@neverenoughchelseaboots - thank you for giving me some search terms - it's one of those 'you don't know what you don't know' things isn't it? I don't have a background in any of these areas (former teacher who switched careers) and my role originally focused on educational content and sector updates for members, but the remit is growing - which is great but giving me serious imposter syndrome right now.

Hi - I'm now a director of marketing and the CIM foundation certificate is great. LinkedIn, hubspot courses are also good, but the Chartered Institute of marketing course gives you a good grounding. Best of luck - exciting times! X

Second CIM.

Also agree that CIM would be good for this and valued by future employers too. I was really impressed with the depth of thr course, it was much better than the marketing modules in my degree.