Career change - comms/ digital marketing

[tartancushions]

Hi,

I am thinking of a career change into comms/ digital marketing/ content writing (not sure which!) - I'm a bit naive and would love to hear from anyone in this industry.

Currently managing a small team in a large organisation. As part of this I've done a little marketing work just for our own service - leaflets, newsletter, web page (wordpress) - and also have a volunteering role which I've just started, doing social media for a small charity, using Hootsuite etc.

I'd like to do more to move this forward but not sure what I should pursue.

Is it competitive to get jobs in this sector? I'm nervous that I lack experience and would fail at interview because I don't have the knowledge/ skills I need.

How much could I earn once I have say 2-3 years under my belt?

Any helpful advice please e.g. any good online courses to do or particular platforms I need to be au fait with?

Honestly it is an extremely oversaturated market right now, and the money isn't amazing.

Agency or in house? Either way you'd probably be starting at marketing assistant level with no CIM/DMI qualifications or experience. Progression and salary would depend on how well you did and what part of the country you're in. Our marketing assistants generally start around £22k in the outer South east.

A lot of my sons female friends did marketing at University, there’s only a couple who managed to secure jobs in this genre. It is very over saturated

Depending on how the business employs digital marketing, you may optimize ads and ad expenditure across several different platforms with the best youtube views smm panel, or you may choose to analyze its effectiveness to ascertain whether you really need to optimize at all. Additionally, you'll probably be experimenting with SEO to see how you might rank the business for specific keywords on Google's main page. Sometimes you're targeting the wrong audience, your text for your advertisement may not be appropriate for the target group, or your choice of images may not be practical.

I do content writing as extra work apart from my job. It is well paid and I work hours to suit myself.

Have you considered that?

Piggybacking on here - can you tell us more about your content writing job in terms of pay, how you got into it etc pls? May be if interest...

@mirah2 it really depends on you and what field(s) you can write about.

Do you have a niche area of expertise (eg tech, law, medical) or knowledge of a specific subject, or would it be more generalised writing?

Work out that and then apply to agencies with clients in those fields.

And pay depends on what you can write about and if you have regular clients / work each month.

I'm recruiting for a digital marketing assistant for tech sector. £35k in central London.

It needs good social media, creative skills such as Canva, Powerpoint etc, good English and the ability to write interesting copy related to current affairs. Marketing automation knowledge, attention to detail and the ability to chat professionally to anyone at conferences.

It may be an oversubscribed sector but finding someone who can do the job and support the sales team is not proving easy.