Need help defining my job role

[Onaloop]

I've been working for a company for 2 years, I started the job very informally and was just helping out here and there casually, there was no advert or application and no job title, but gradually I have taken on more responsibility. Now the company is quite a bit bigger and my bosses would like to define our roles and for us to have job titles but I'm finding it difficult to pinpoint exactly what my title should be as I do a few different things!

My daily responsibilities are:

• Managing the shopify store, adding new products, updating listings, basic coding edits, creating pages
• Product photography (lifestyle and product) plus photo editing
• Email newsletter - creating a schedule, design, managing lists, creating flows and campaigns. Analysis of newsletter responses.
• creating brand guidelines and ensuring website, imagery, newsletter and copy for within them (I dont write the copy though)
• sales analysis, financial spreadsheets (for taxes)
• forecasting future pr and social media based on sales, SM and newsletter interaction
• advising on general scheduling across the company- new product releases, SM posts, press releases etc overseeing press imagery requests
• devising work flow across company and identifying and creating digital systems to improve workflow (stock taking systems etc)
• generally keeping on top of the systems, processes and guidelines in the company/ making sure we are following procedures so things dont get confused and we dont waste money.
• managing the company g-suite

I think I'm finding it hard to define as I do some digital marketing but also quite a lot of background admin and financial related tasks. Does anyone have any suggestions? Thanks!

Also check your home insurance and mortgage terms you will need to advise them you will have business use.

Sales and Marketing Co-ordinator?

Sorry wrong OP.

I agree - Sales and Marketing, although Manager rather than Coordinator.

I would say e-commerce manager

Marketing, Design and Digital Operations Manager. As a generalist title, but it can also depends on where you see your career going, as it's a good opportunity to tailor your title to the area's you feel have longevity e.g. if the design elements are where you feel you'd like to progress then try and work creative into the title, if it's more the strategy/forecasting then tweak the title to highlight those areas.

Id recommend reaching out to a local friendly marketing specialist recruitment agency and talking with them. They'll have a good feel for role titles and classifications in your area. They'll also give you a guide on market rate salaries for similar roles which might be interesting, as from experience when you "grow" into roles often the pay increase doesn't move at the same rate as the responsibility/added workload. If your employer is willing to look at your title then it's an opportunity for you to put forward a case for increased compensation too.

Brand Manager

I did similar at a small company and was sales and marketing manager. It definitly helped me move away to a manager role in a large org with much higher salary!