Some organisations (usually public sector it appears) ask for a statement detailing reasons why you are applying and for you to demonstrate how your skills and experience meet the requirements of the job.
Are there any HR professionals who use this method and if so, do you have any tips on how to stand out, how you measure it, what you look for etc. I have done a statement before covering all essential criteria and desired behaviors (from the job/person spec) and not even been short listed.
Personally I think a CV is better but they always say DO NOT enclose CV