Originally posted in the 'doghouse' talk by mistake
I am starting a business as a sole trader. Initially, I will be offering a proofreading service only, but I would like to diversify into other areas of publishing in the future.
I am not keen on the idea of using my own name, mainly because I'm not intending to work independently forever and don't want to have to rename.
I've jotted a few phrases down which are based on word play:
Wordy Wise
Write Right
Miss Print
Word Nerd
Well Read
You get the idea! But I think these sound quite tacky, predictable and old-fashioned.
There is so much advice out there; it has to be meaningful, it has to be self-explanatory, it has to have a story, it has to be short and easy to remember, it has to be suitable for SEO etc. My head is spinning!
I want to come across as classy, vibrant and modern, but also friendly, human and professional.
I am still in the early stages of planning so I don't have a USP yet but I am starting up, as I say, initially as a proofreader. This will be on People Per Hour, to enable me to build up a portfolio and gain experience.
Has anyone any advice or suggestions, please? :-) Or obviously, any other relevant advice in general.