Whilst dog walking at lunchtime is the busiest time, I have quite a few morning clients now and am about to start offering the slot as a group walk in order to increase the profit.
It’s easy to underestimate how tiring the job is, and the time spent between jobs travelling. If you’re looking after a strange horse and it kicks you, you could be put out of action for the rest of your income. I’m not anti-horses at all as I have my own and I did consider offering it in the beginning but I’m so glad I didn’t because it stretches you too thin really.
Another thing I made a mistake with was listing a time for my cat sits - often cats don’t want to see you on the first couple of visits so half an hour sat in somebody’s house when you’ve done all the jobs can feel a loooong time. I now charge per visit and explain that the visit time varies depending on how the animal has taken to me being in their home.
I got my first clients from Facebook advertising. Often they cross reference with my website, so that was definitely worth investing in. A regularly updated Facebook page has got me a lot of business as it shows I’m busy and people love seeing their dogs out and about. I also advertise on community groups as well as pay for some targeted adverts so people get used to seeing my business name. I’ve not done a leaflet drop but I’m thinking about trying this just in order to test the results as people seem to get varied success.
What car do you have? I bought a 7 seater with blacked out windows and converted it with crates and seatbelts for the one seat left for dogs that prefer to travel in a seat with harness. I prefer it to a van although it is probably more expensive to run, but it’s more spacious, the dogs are in the same space as me so I know how hot/cold it is, it’s light and airy and I can see them all and also it’s more comfortable/less noisy in the back for them.
Looking back, I didn’t actually need to buy a vehicle straight away. I’ve done the odd walk with my little car with crates and seatbelts and that’s worked just fine, the owners just care they’re secured. A few walkers use estate cars or crossover cars and they work just fine.