I'm looking into starting a business selling products related to hiking/outdoors. Target market is UK hiking enthusiasts specifically long distance walkers. I had originally thought "Walking Enthusiast" but think it's best to leave the name a little more open to expand to other markets like cyclists, etc. So my second though was "Trail Buff", but I'm wondering if that gives away that I'm American. Not sure how well used the word buff is here...
Any thoughts or other ideas? Maybe including the words Trail or Path... Or not! TIA,