Help writing press releases
fruitstick · 24/10/2016 09:25
I need to send out a press release.
Do journalists prefer to received them as an attachment or in the text?
Is Mailchimp a good idea or does it look Spammy?
ChristmasLightLover · 25/10/2016 21:57
In the text. They can read on their mobile without downloading. Get the whole thing in the first para and use the rest to explain it. Check out Jan Murray - she's a Journo and has lots of free content as well as her paid for classes.
No mailchimp. No mass sending. You need a name and make sure you can refer to something they've written that makes you think they might be interested in your piece from it.
fruitstick · 26/10/2016 07:03
Thanks, that's really helpful.
MrsMargoLeadbetter · 28/10/2016 15:13
fruit I am part of the Soulful PR Facebook group which is a great space to share and learn about PR. I find it really useful. www.facebook.com/groups/SoulfulPRcommunity/
MrsMarigold · 28/10/2016 15:28
Never heard of mailchimp. If you want a hand let me know, I used to work in a newsroom. Agree just regular text. Clear contact details, who is available for additional comment useful.
Cloeycat · 28/10/2016 15:31
I receive literally hundreds of press releases a day- I only read the first line and never if it looks like a press release. I'm most likely to pay attention to one that looks like it might be a reader letter that I would have to respond to. Also as much as possible find out the name of the person it's going to
Cloeycat · 28/10/2016 15:35
Also make sure it is something the publication might be interested in or you are wasting your time. For example today I received: Medical Expert says hip replacement are allowing patients more mobility despite recent research.
We are a specialist lifestyle/past time magazine
MrsMarigold · 28/10/2016 16:29
Cloeycat, that's hilarious. I did some PR for a coffee shop and they couldn't understand why they weren't on the Today programme! FFS
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