Well?
A few years ago, I was involved in sifting applications from students in Eastern Europe to study in UK. We judged them initially on a) their "self puff" (why I deserve this scholarship etc etc) and b) their reference from uni. A disproportionate number of men were getting through, due to the fact that a) they were better at self puff than the women and b) professors tended to think the men should get the opportunities.
So we changed the criteria, and gave some weight to what they said they wanted to study and where. The men all lost out because they just put "Masters at LSE/Cambridge/Oxford" whereas the women had researched it properly. the end result was that we interviewed more people, and proportionately more women got through the system.
I gave this as an example at a recent job interview (I got the job!) but was subsequently told that this was positive discrimination. Was it?
What would you do?