Sales or Marketing?

[QueenOfNothing]

If you had enough money to employ part time 1 person, would you go for someone to help with sales or someone to help with marketing?

My company sells educational software to schools. And I think both sales and marketing to schools are quite specialised areas....

Some peoples do both but make sure you employ someone who knows the difference as well as understand both.
Marketing should generate interest that leads to more sales but it's the sales function that will actually get the business ultimately. Both are really needed.
Schools can be different to other customers but I find that each customer is unique while the general principles are the same.
I specialise in sales strategies so feel free to get in touch if you want to talk things through ( freebie)

Thanks Hopping :)

Marketing. It was a disaster when I hired a salesperson - you are your own best salesperson, in my own personal experience, and clients love talking to the business owner, but marketing can be laborious and time-consuming (although I love it!) so hiring someone to do that (look on People Per Hour) is probably a better route than hiring a salesperson.

It's also difficult to find the budget to pay a salesperson highly enough to get a really good one, and if they're not amazing, it's not worth the bother.