to want to make a bizarre fruit famous?

[ViewFromThe4thFloor]

Fancy joining me?

A mate of mine is doing this "Pitch to Rich" thing whereby they pitch a business idea to Virgin. They're in the semi-finals but need more votes to get to pitch to Richard Branson.

Their social enterprise is called Aduna and it aims to make the baobab fruit famous and create a demand for it, which would benefit potentially millions of African women.

They need votes to get to the final so pleeeeeease give them a click? Here's the link:

www.virginmediabusiness.co.uk/pitch-to-rich/grow/aduna/

Thank you!

Sounds brilliant. I've voted

Thanks so much for your support guys - every vote counts towards our mission and will help to transform the lives of potentially millions of women farmers.

Oh I recently bought some rosehip and baobab face cream which is wonderful -I had to google baobab as I d never heard of it before.

Voted

Voted

Yes that's correct - the fruit itself isn't available to buy. The reason for this is that the whole fruit is difficult to open – similar to a coconut, with a hard shell. The fruit pulp inside is much easier to eat when it is sieved down into powder form, and is easier to add into meals

Our Baobab Fruit Pulp Powder is not yet available in the mainstream supermarkets but we will soon be listed in Ocado and our ambition is for Baobab to be widely available in UK supermarkets in the near future. At the moment, you can buy it from Holland & Barrett, Whole Foods, Planet Organic, As Nature Intended and masses of other health stores – check the store locator on our website to find a store near you www.aduna.com

Voted, good luck!

Voted.
Good luck.

I love this product and I love the concept. Feel kinda conflicted that everyone else looks set to be discovering this well kept secret!

Love it, I've bought this a few times from Liberty. I've voted, good luck!

Voted!
Nothing to do with the £10000 prize for one lucky voter, honest.
Mainly to do with the great cause of supporting women in rural Africa and the fact that it's a yummy food.

voted,Good Luck.

Hi everyone - we're just moving this over to Start-Ups with the OP's permission.

Best of luck to your friend OP

Aduna can I buy your range direct from you? I usually go all the way to Holland and Barrett (not local to me)...
Plus we've just had a bigger kitchen put in so I can stock up on things now

Thanks for your votes guys! We are currently in third position which is awesome But we need a huge surge of votes to keep us there. If you're inspired by the possibilities of baobab please share amongst your friends & networks.

Yes - we ship worldwide from our website www.aduna.com. It's also free UK shipping for all deliveries over £20 so you can stock up to your hearts content!

Have you tried our Raw Energy Bars yet?