Hi mums, I'm a mum and a jewellery designer by trade. I've recently started a small start-up jewellery brand (small but growing!) called Ormolu London and I've been thinking of a new idea I'd love to test with you.
As you will be aware there are thousands upon thousands of jewellers out there so trying to differentiate yourself from the multitude of companies can be daunting! But I have an idea for providing jewellery specific for university graduates - a ring or piece of jewellery to celebrate and commemorate your daughters/sons achievements. The concept is to have something memorable but timeless, not a gimmicky piece that they would discard after a month.
Im thinking of focusing on rings at first (inspired by the american class rings) but rather than be overtly tacky and chunky american styles, they will be timeless, beautiful and customisable. Each ring will have the option to customise the metal, stone and style of ring and allow the parent/customer to have a personal message engraved on the side of the band.
As part of the design I will be attributing the university name, and date of graduation in roman numerals - but all this is optional. If you didn't want it you wouldn't select the option.
I'd love to test to see if there's any interest in this idea? Would you pay for a piece of jewellery for your child's graduation? Im presuming girls would wear this type of jewellery and not boys?
How much would you be willing to pay if at all? And do you like the concept of attributing the uni/graduation date but keeping it subtle and elegant?
Any thoughts and opinions would be much appreciated! I really want to know at this stage if there's a market out there for this type of product.
Thank you!