Been running a business for 2 years, that does personalised gifts.
We now have £12 in the bank and I've just done a quick expenses tot-up of how much we've subsidised the business from our personal accounts over the last quarter [and this is only the ones I have recorded so far!] - £500+
I have just booked two xmas fair slots for which I will need to spend a further £150 for stock to show, which will have to come from personal monies.
We do half a dozen orders a month right now that nets us £120, after paying royalties etc. This effectively pays for the overdraft fees and payments to credit card machine use. That's all.
The advert so far has shown no ROI whatsoever. I have never sold at a fayre and have no reason to believe I will this time.
For all sorts of legal reasons, we have to keep going to try to make it work. We have 3 directors, but I am the only one who works F-T on this [the others are my DH who has a FT job in IT that he has just spent the last 7 days working virtually 24hrs a day on, and the other is a 'Non-exec' ie she does nothing]. We also have an ex-director, who is the majority shareholder, with whom we have no contact.
Please tell me why I'm doing this and why I should continue? More to say but got to take kids to school! Part 2 coming soon!