Logo!

[PermaShattered]

Hi, I need a professionally designed logo (probably two) but prices seem to vary from under a £100 to a few hundred pounds. Does anyone have experience of having a logo designed for their business?

I actually design logos, and yes, price vary wildly from one place to the next.

My best advice is this:

1. Make sure that your logo designer first of all makes designs that you like and that represent your brand so ask for a portfolio.
2. You need to also make sure that any fonts that are used in the design are suitable for commercial use - and as an aside, if they design something with a font THEY have bought but you don't own, then you're technically breaking the law. If they design using a font that is readily available for commercial use for free, then that's fine.
3. Make sure that the design is not a template that they resell (resold templates are fine if you're not too fussed that someone else could have a similar logo, but if you're after a bespoke, custom made logo, make sure that's what you pay for!)
4. You want to know that your designer is asking all the right questions - if they don't ask about your business (target audience, competition, branding colours to stick to etc), how you want to be portrayed, where you'll be using the design (printed on a business card, embroidered on a t-shirt, stuck on a billboard, used as a watermark - they all require different aspects to be designed in a certain way) or about what you specifically want then you probably won't get your money's worth! A branding and logo design consultation should be a pretty in-depth thing designed to make you think about all aspects of your brand.
5. Look at the amount of revisions you get and the amount of concepts they will design, and make sure that at the end of the process you get at least three files: a high quality jpeg, a png with a transparent background and an EPS - the EPS is the real golden nugget, as this is the file you can give to any other designer or professional print firm to get clear, quality designs and prints!

Hope that goes someway to helping! PM me if you want more details.

Thanks lemoneygem! Just sent you a DM