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Networking for newbies

7 replies

AlpinePony · 07/05/2012 09:12

Right, my business is launched in that all the fundamentals are in place and now I need customers of the paying variety (I'm doing workshops & seminars for office-based type people).

I logged on to linkedin this morning to check out some events thinking I need to sign up and go and get meeting people. As luck would have it there's actually an awards ceremony just a 5 minute walk from my house, tonight! Shock

So I've signed up and am ready to go.

Can anyone give me some tips? I'm a nervous newbie and if it were a party I'd be clutching a large glass of something to steel them!

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Tee2072 · 07/05/2012 09:14

I hate networking and have been doing it for at least 2 years. You really just have to remember that most people are very nice and want to talk to you. The few that blank you or give you a 'why are you bothering me look' just need to be blanked and given the look back!

Smile, shake hands, remember to not only talk about yourself!

watersign76 · 07/05/2012 10:34

Congrats on getting set up. Exciting! And well done for grabbing the opp to go, it could have been easier to say "I'll go next time".

I'd agree with Tee2072, most people are nice. The ones that are not are not good client material, so just move on.

Can you do any research on the event/people that are going? Or read up something topical about your "area"? Latest CIPD survey etc re training/professional development.

I recently went on a sales course. The trainer said always get in there first and ask what the other person does, as that then gives you a chance to tailor your intro/spiel towards what they have said and the potential needs they have mentioned.

She also said that most potential clients will need developing, so tonights isn't about securing anything concerete, other than meeting people who might be interested in your services. Sorry if that is obvious, but I always feel the need to come away from these things with loads of firm biz opps.

I always try to offer something "I'll send you a link that report" as a way to connect with them and be helpful. If I promise to do that, I tend to write it on their card, so I have a reference when I get home worse for wear!

Take notes on who wins (if that doesn't look too odd at dinner), you can follow up with an email "congrats on winning...my service blah blah".

If you are on social media make sure you make the most of going to the event - tweet or blog about it afterwards. I think being out and about makes you look successful which is more attractive than somebody who isn't busy!

Good luck, let us know how it goes.
WS

AlpinePony · 08/05/2012 08:26

Well I went and I'm glad I did although I didn't overly enjoy it!

First person I spoke to was from the event sponsor (major international bank) so that was good although I think he was trying to bed me although there seems to be a fine line between networking and flirting!

The ceremony was only supposed to last an hour but went on for two ...

Afterwards I spoke to a guy in finance who didn't know about the election in France and had no opinion on the euro (we are in the eurozone!). I had to make myself talk to him as I just wanted to go home.

It was a tough nut to crack as the majority of people were with the mayor's office, or friends and family of the nominees - however I'm pleased I initiated a talk with someone!

I felt quite nervous and kept having to tell myself that 1) I had the right to be there and 2) it's what I want!

The fecking booze didn't come out until 10! :o!

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Tee2072 · 08/05/2012 08:34

Well done you!

It does feel a bit like a high school dance sometimes, doesn't it? Oh the rejection!!

I, personally, have to avoid the booze at these things or I get a little too much courage. Grin

AlpinePony · 08/05/2012 09:13

Yes! Absolutely the school disco! ;)

I only had one glass as I have trouble distinguishing one from ten too!

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venusandmars · 08/05/2012 10:09

I'd say - keep doing it, keep doing it, keep doing it. Have a list of groups / networks / meetings that are on in your area and make it part of your business plan / action plans to go to x number each month or year. Even if it feels a bit horrible and uncomfortable each time you go you will learn something new - maybe about other buisnesses, maybe about yourself, maybe about which networks / groups are just not worth bothering with.

Learn to adjust your 'patter' so that you can at least have a 2 minute conversation with people (avoids the very awkward silence that can arise from the 'I'm an engineer for reinforced concrete pylons' meeting with 'I run a suport group for lactating mothers'). Have several different versions of you 'elevator speech' and keep experimenting with them to see what works.

Focus of getting other people's business cards, rather than trying to get them to take yours - you are more in control if you can contact them, rather than forlornly waiting for them to call you.

And remember that you will always meet someone who is keen to network with you - but often it will because they think that you can offer them work / refer business to them, or because they want to train in your industry because they think that your job is easier / more marketable / more profitable then theirs.

AlpinePony · 08/05/2012 13:34
Grin

Well I've just registered for another one on Thursday which is about an hour's drive away - more "international", 800 people so far and it's in a field which I specialised in before going freelance - so I'll know what I'm talking about. :)

Tbh, as much as anything last night - trying to network in a language which isn't my own wasn't easy!

Anyway, I see that a lot of networking around here is done at the golf course Hmm (par for the course - badoom-tish). As I barely know one end of a club from the other - WIBU to send my husband along on my behalf? People always talk to him because he's such a good player (handicap of 4).

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