Can anyone help me to come up with a quick strapline to go on an advert?

[MarionCole]

I'm putting an advert in the local press to try and pull some new clients in.

It's an accountancy business.

My main selling point is that I am offering big firm expertise at small firm prices. I'm not selling the practice as the cheapest, but the best value for money I suppose.

I had thought about heading the advert with "Is your accountant value for money?" but am having second thoughts as I'm hoping some of the other local firms might outsource to me and I don't want to put their noses out of joint.

Any creative minds out there who can help me come up with some ideas?

Thanks

when i was practising i used
' a good job for a fair price'
as I was out of town i also used 'why pay town centre prices'

My posting ID slogan is
"Counting the Beans = £1 : Knowing which beans to count = £99"
but I cannot use it in real life as I'd out myself all over!

a simple play on words is good
I always thought that "Seen it all before Accountants" would be a laugh

what's wrong with big firm expertise, small firm prices?

because that implies you do not have expertise....

sorry everything I think of is rubbish!

do you reckon? I only asked the q as I'd just looked at the website for one of the biggest fundraising consultancies and one of their rolling straplines was "big agency expertise at affordable prices", so when I saw your post it reminded me.

skirt
that came out far harsher than I meant it

I'm currently trying to think up the name for an accountancy limited company and BY GOLLY its hard as I do not want to use my name (real or this one) and it has to kinda link to DHs company as he'll be the director and I the employee

I really like "big firm expertise, small firm prices"

I also think "Seen it all before Accountants" is very cool, although you might attract dodgy clients

:-)
I do not advertise so what I call my business what I like

Bit late in the day...'Expertise without the overheads', 'Expertise for less', you could substitute Expertise for Experience. 'Hold your Accountant to Account', 'Assured Accountancy', 'Valued Expertise', 'The Extra Mile', 'More for your Money', 'Expertise, Value and a Smile',

Prob many bad ideas, but Xmas day, kids in bed and on 2nd glass of wine!! Good luck. X

Thanks all.

I committed the heinous crime of starting a thread and not checking on it! Sorry.

In the end I went for 'quality you can afford'. The advert came out today though and it looks shit . The quality is really poor, the images and the logo are really blocky even though he assured me it was fine before going to print. Bad advertising is worse than no advertising, I'm so angry.

Demand either your money back, a second free advert or 50% back. I used to work in media and that is what would happen if a large brand ran an advert and the newspaper quality was rubbish. They'd get a free ad space. Do your research on the publication first - check a few issues back, make sure it's not just a rubbish publication and instead it's just a random bad press run, it does happen.

Do you think I should foxy? All the other ads are fine, just mine which I have assumed means I sent it in the wrong format.

I was thinking of emailing them to say I'm really disappointed in it and asking what they suggest to make sure any future ads are ok.