Fancy company or 'consultant'?

[Watersign76]

Hi

I really should be able to make a marketing related decision about my marketing related business (!)...but I am stuck. I wondered what you think/have found yourselves?

Having left my last employer I am looking to start up on my own. I have a couple of clients in the pipeline.

I have marketing experience of 2 sectors. In my last 2 roles, I have gained experience beyond marketing and can also do "development work" for 1 of these sectors.

I want to appeal to those interested in marketing (in the 2 sectors and outside), so I could create a company with marketing in the title. However, I think that precludes me from appealing to those looking for development work.

It might be easier to create a Watersign76 consulting company, but I worry that doesn't look as professional to those outside my networks who don't know me.

I really don't want 2 websites!!! But maybe I need them.

Arrrrhhhhh.

Thoughts?

Thanks

How about something along the lines of "Watersign76 Marketing and Development Services"

I have a formal company title which is based on my initials e.g. (for mn name) V&MC Ltd. Then for each different area I expand upon that e.g Venus & Mars Consultancy; Venus & Mars Coaching; Venus & Mars Creative etc. So each client feels like they are getting a specialist service but I can cover all the areas of my work.

For one area of my work which is very specialised I have a page on my main website, but the links are directly to that page, and you can't link to that page from the main website (unless you were searching for it)

When I set up my company my brother kindly pointed out that your Company name is just that - it's a name.
Your website, brochures, networking says what you do, not necessarily your name. Then gives you scope to expand / contract / change etc.
Look at what Branson did with 'Virgin'