My manager has asked me to take over a piece of work that one of our interns who has just resigned was doing. The task is to cold-call schools and ask them for the names and email addresses of some of their staff, so we can send them marketing emails. If they're unwilling to give this information, I have to badger them and, if they cut me off, call back and badger them some more. I don't feel at all comfortable doing this: I hate it myself when cold-callers won't take no for an answer, and I don't think it's ethical or right to hassle schools in this way (not to mention that it's humiliating and I've no wish to be told to fuck off repeatedly by irritated receptionists).
The problem is that whilst I'm a Research Analyst and this is data collection, my manager has defended his decision to have me do it by saying he sees it as 'market research' and so falls under my role. I've explained why I'm uncomfortable with and disagree with the tactics, but it's not made any difference.
Can work threaten me with a disciplinary or the sack if I refuse to do the calling? It's certainly not part of the role I applied for and signed a contract to perform, and there's nothing in writing in my contract which supports it directly. We're a small organisation so there's always a bit of give and take with all staff with regard to doing stuff that isn't necessarily an on-paper part of our jobs, but what theoretical right to turn down this task do I have, if any? I'm suspecting none, but worth asking :(
Thanks in advance.