I have long had a bee in my bonnet about the role of women in music videos. I am sure I am not alone in this. MTV, for example, is mainstream and 'harmless' but shows video after video of strong, male singers surround by scantily clad female 'props' wiggling around suggestively. When the lead singer is a woman, she is still dressed in a bikini and heels and shaking her tuche like a bumble bee who found a juicy crop of Dahlias. It's depressing. The insidious misogyny of it makes me shout at the television.
A while back we unsubscribed from all the music channels. It is just not something I want my children growing up thinking is normal and okay.
Anyway, I just watched this video on Youtube and found it very interesting.
(As an aside, it's not particularly suitable for children if you have one MNing over your shoulder).
Okay, so there is still sex as a tool to sell music, which I am a bit meh about.
And the lead singer is female and stripped to her undies. Same old.
But there is a troupe of male dancers prancing around in synch, and doing a very feminised dance. If they had been women, no one would have blinked. To me it seems quite a witty way of making an important point.
The same isn't true of the bed scene which would have caused outcry if the genders had been reversed I think, and I personally found it distasteful.
I'm feeling a bit brave so I shall post this in the hope of someone else finding it an interesting video too.