Agreed.
I'm always amazed at the reaction that this is somehow unfair to boys, making them feel bad about themselves, etc etc.
In particular, if you say 'toxic masculinity is a bad thing' you get attacked for demonising boys - as if toxic masculinity is good for them! It's odd to see people arguing for the right for boys to be subjected to stereotypes of masculinity that are dangerous for women - but are also damaging for boys.
On another thread I was accused of demonising boys for saying that toxic masculinity is bad for boys, although I even posted a link to the White Ribbon UK men's organisation:
'White Ribbon UK is the leading charity in England and Wales engaging men and boys to prevent violence against women and girls.'
Knife crime, drugs, TWOCing - it's uncontroversial to try to stop boys getting drawn into those, but some people seem to think that trying to stop boys getting drawn into misogyny and violence against women is demonising and alienating them, when in fact it is empowering boys to do something to - as White Ribbon say on their website:
to create a world where everyone is safe, equal and respected.