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Feminism: Sex and gender discussions

Companies need to learn. Activism is bad for profits. "For the Dolls" whisky Milroy's of Soho.

69 replies

lechiffre55 · 19/11/2025 14:16

Blurb from the product page.

"The idea came from whisky writer Kristiane Westray in April 2025, following the UK Supreme Court’s damaging and transphobic ruling on the definition of gender. For The Dolls is a powerful statement that whisky is for everyone, including the trans+ community. That’s why it’s best served alongside writing to your MP, donating to fundraisers and protecting the dolls at all costs. Because a world without trans people has never existed and never, ever will,"

Goodbye Milroy's. I liked buying whisky from you when that was your purpose, but I'll be buying from other places now.

milroysofsoho.com/products/dailuaine-13-year-old-2012-for-the-dolls-54-2-70cl-10563778

OP posts:
JellySaurus · 22/11/2025 16:57

JellySaurus · 21/11/2025 22:17

I’m buying dh this whisky for Christmas. It’s a lovely distillery, a local business, gorgeous whiskies. Their gin is stunning, too. No idea of their ideologies, or even if they have any, because they focus on their business and not on irrational, irrelevant, inhumane mumbojumbery.

https://lakesdistillery.com/products/the-whiskymakers-reserve-no-7

Just realised that it sounds like I’m recommending the Koolaid whisky. I’m not!

AstonUniversityPotholeDepartment · 22/11/2025 17:08

MistyGreenAndBlue · 22/11/2025 16:29

I'm just laughing at the "powerful statement" part. I mean... really? Powerful? Sticking a tacky label on your whisky bottles is a POWERFUL statement now?

Honestly, seeing that poor adjective so misused makes me suspect someone used AI to write their blurb...

EdithStourton · 22/11/2025 19:04

JellySaurus · 22/11/2025 16:57

Just realised that it sounds like I’m recommending the Koolaid whisky. I’m not!

Koolaid whisky
😂😂😂

HildegardP · 22/11/2025 23:37

PriOn1 · 19/11/2025 14:33

Can’t speak for anyone else, but as a woman who never liked dolls much and absolutely finds the use of the word doll for women as grim, with horrible implications that women are either glamorous or baby-like, I’d say there is more to backfire in using that slogan than there is in just expressing support for so-called “trans” people.

Really they could not have chosen a more sickening slogan if they tried.

I wonder how many of these staunch allies even know that the term comes from trans in-fighting between "dolls & bricks"."Dolls" are those unicorn-rare males who, with extensive surgical & pharmaceutical assistance, liberal use of cosmetics, careful lighting, & a gormless observer, "pass". "Bricks" are what those males call all the rest of their "trans sisters".

Owly11 · 23/11/2025 07:23

'Whisky is for everyone ... including the trans+ community'. Cool - we all already knew that. Are there some mean baddies somewhere who have been trying to stop trans people drink whisky? Also who are the dolls and why are they the only ones worthy of protection? And protection from what?

TWETMIRF · 23/11/2025 09:08

Protection from knowing that nobody thinks they are women. If people drink enough whisky then these fellas have a chance of passing.

Shedmistress · 23/11/2025 09:13

Owly11 · 23/11/2025 07:23

'Whisky is for everyone ... including the trans+ community'. Cool - we all already knew that. Are there some mean baddies somewhere who have been trying to stop trans people drink whisky? Also who are the dolls and why are they the only ones worthy of protection? And protection from what?

Big ole blokes have been drinking whiskey since whiskey was created.

JamieCannister · 23/11/2025 09:14

HildegardP · 22/11/2025 23:37

I wonder how many of these staunch allies even know that the term comes from trans in-fighting between "dolls & bricks"."Dolls" are those unicorn-rare males who, with extensive surgical & pharmaceutical assistance, liberal use of cosmetics, careful lighting, & a gormless observer, "pass". "Bricks" are what those males call all the rest of their "trans sisters".

Ironically the only "doll" I am aware of off the top of my head is B White, someone who is perfectly capable of recognising his own sex.

If I had more courage then standing on my local high street with a blue pink striped "protect the bricks" sign would be on my agenda today.

AlexaAdventuress · 23/11/2025 09:16

As an aside, I'm getting more and more interested in social epistemology - the idea that different groups of people may collate, curate and deploy knowledge in different ways in pursuit of their own interests. It explains a lot of what we can see going on here. Maybe thinking is not about anything so mundane as representing reailty, making arguments which are robust and defensible and suchlike. Maybe it's more about affiliating yourself with the right kind of people. Let's be modern, progressive, 'kind', 'inclusive' - all those positive-sounding concepts. Evidence and logic are just minor technicalities!

napody · 23/11/2025 09:19

Instructions · 19/11/2025 17:22

I assumed the first time I heard trans identified people being described as dolls that it was emphasising how they were just playing at being women, not that it was a label they liked having.

Me too and actually it would probably be a step towards clarity if TIM were referred to as dolls more widely. Then it's absolutely nothing to do with women. It's men dressing up as toys.

Owly11 · 23/11/2025 09:19

TWETMIRF · 23/11/2025 09:08

Protection from knowing that nobody thinks they are women. If people drink enough whisky then these fellas have a chance of passing.

😂😂😂 spot on!

AgnesX · 23/11/2025 09:23

Chersfrozenface · 19/11/2025 16:52

Interesting history to the company.

On the web page linked to in the OP, the strapline is Milroy's Whisky Specialist Est. 1964. Clicking on the "Shop" button we get this:
"3 Greek Street is more than just a whisky shop; it’s a piece of Soho’s rich history. As the world’s oldest whisky shop, its name has evolved over six decades, but its reputation for quality and craftsmanship has remained constant. The name 3 Greek Street was inspired by the bold "No. 3" on our historic entrance door - a symbol that has stood the test of time. Since opening in 1964 as Soho Wine Market and later becoming
Milroy’s..."

According to Companies House there was a company with a succession of names -
WHISKEY 3 LIMITED incorporated 13 June 1979
and dissolved 12 May 2015, MILROY'S OF SOHO LIMITED period 25 Sep 2014 - 31 Mar 2015, and Jeroboam's Vintages Ltd , incorporated on 23 September 2014 and dissolved on 4 October 2016.

There was also one called Milroy's 1964 Ltd, incorporated on 15 September 2022 and dissolved in 16 May 2023.

I can't find details of any current company called Milroy's of Soho or 3 Greek Street at Companies House, and there's no company number that I can see on the website.

So it's a whole lot of nonsense.... in every sense.

TheCountessofFitzdotterel · 23/11/2025 09:25

MistyGreenAndBlue · 22/11/2025 16:29

I'm just laughing at the "powerful statement" part. I mean... really? Powerful? Sticking a tacky label on your whisky bottles is a POWERFUL statement now?

it’s hilarious, isn’t it? So self important.

JamieCannister · 23/11/2025 09:45

AlexaAdventuress · 23/11/2025 09:16

As an aside, I'm getting more and more interested in social epistemology - the idea that different groups of people may collate, curate and deploy knowledge in different ways in pursuit of their own interests. It explains a lot of what we can see going on here. Maybe thinking is not about anything so mundane as representing reailty, making arguments which are robust and defensible and suchlike. Maybe it's more about affiliating yourself with the right kind of people. Let's be modern, progressive, 'kind', 'inclusive' - all those positive-sounding concepts. Evidence and logic are just minor technicalities!

Does this have anything to do with "social representations"?

HildegardP · 23/11/2025 18:01

AlexaAdventuress · 23/11/2025 09:16

As an aside, I'm getting more and more interested in social epistemology - the idea that different groups of people may collate, curate and deploy knowledge in different ways in pursuit of their own interests. It explains a lot of what we can see going on here. Maybe thinking is not about anything so mundane as representing reailty, making arguments which are robust and defensible and suchlike. Maybe it's more about affiliating yourself with the right kind of people. Let's be modern, progressive, 'kind', 'inclusive' - all those positive-sounding concepts. Evidence and logic are just minor technicalities!

Save yourself a lot of reading - the tldr is; it's a cult.

AlexaAdventuress · 23/11/2025 20:50

JamieCannister · 23/11/2025 09:45

Does this have anything to do with "social representations"?

Looks like we've got another social scientist here! Yes I suppose so - Moscovici talked about the 'thinking society' as I remember. I was thinking more about Steve Fuller myself.

AstonScrapingsNameChange · 23/11/2025 22:43

JellySaurus · 22/11/2025 16:57

Just realised that it sounds like I’m recommending the Koolaid whisky. I’m not!

Koolaid whisky sounds like a horrible cocktail.

We could call it 'malaga airport'

JamieCannister · 24/11/2025 06:52

AlexaAdventuress · 23/11/2025 20:50

Looks like we've got another social scientist here! Yes I suppose so - Moscovici talked about the 'thinking society' as I remember. I was thinking more about Steve Fuller myself.

Well, my degree was social science, but not one related to social representations.

I did a tiny bit of reading about social representations recently after first coming across it.

AI summary for convenience.... "Social representations are systems of shared knowledge, beliefs, ideas, and attitudes that groups use to make sense of their world and to communicate with each other. Coined by Serge Moscovici, this social psychological concept explains how individuals and groups develop a common understanding of social objects, like topics, groups, or events, through communication. These representations provide a shared framework that helps establish social order and orient people's understanding of reality"

It sounds to me like it has the potential to be a great way of studying why, for example, GC women are able to understand gender ideology with such clarity and focus on women's rights, child safeguarding and evidence-based healthcare for people who claim a trans identity. A way of helping us to understand how gender ideologues have failed so spectacularly in understanding reality, or (in the alternative) why they are so willing to lie about the reality. It should be part of the way the world identifies dangerous radicals and gains the understanding it needs before it tries to de-radicalize them.

But I fear it is a meaningless nonsensical field of academia that is more often used by gender ideologues to "explain" why men can be women and actual women don't deserve rights.

I'd love to know a bit more. I don;t really have time to go into massive detail, but I'll love to have a better insight into the field and the thinking of most people in it.

Before you continue to Google Search

https://www.google.com/search?client=firefox-b-d&q=Serge+Moscovici&mstk=AUtExfCxzwwhuJ8cz-J_Mw3UtvSOAUetP6pf9iQrREI76Dn96VbWbRToTWOSfLAa3CY1lkqIz9k9yi6NsHeylQKB_tIau99JyZoZy3oYd3NxOSB1DInLpy_GgtSwBoTXlqHnpwY&csui=3&ved=2ahUKEwi-5a6DmIqRAxW2gf0HHXfyDiEQgK4QegQIARAC

hellowhaaat3632 · 24/11/2025 08:34

potpourree · 19/11/2025 14:25

Are all the trans men happy to be referred to as "dolls"?

Or is it perhaps only one type of trans people that we need to protect?

Maybe they don't need/ want protection cos they're big and strong and all....

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