I think MH and RO are both in the camp of "media luvvies who know where the power lies and don't want the dinner party invitations to dry up, so they keep themselves willfully ignorant".
In recent years, I find myself more tolerant of the true believers than I am of this sort of wishy-washy gutlessness. At least the true believers are engaging with the issue. You can talk to them. They will scream and froth at the mouth and call you a phobe, but many of them end up compelled to seek TERFs out and hear what we're saying, because they're so offended by our existence. Their intent is to play moral superior, of course, but there's always the chance a little seed of doubt will stick with them after the interaction is over. And sometimes that seed grows into a hardy little tree root of sanity, that comes up and buckles the concrete of the groupthink until it eventually breaks through into sunlight.
With the willfully cognitively dissonant though, there's nothing you can do. There's no way to reach them, because their self-preservation instinct is so strong they flee at the mere hint the conversation is headed in a trans direction. Usually these are smart people who know they wouldn't be able to justify the ideology if they really had to think about it. They don't want to have to make the active choice to turn a blind eye or defend the indefensible. So they cling to the only thing they have left: their ignorance. If they can just say they never knew . . . if they can just avoid looking too closely at it all . . . if they can just mumble a bit about being kind, maybe they can make it through this unscathed. And then when the tide of public opinion has safely turned, and their peers won't turn on them for speaking up, they can join in the conversations about how awful all this was, and pretend they've only just found out about it.
There's something so slimy about people like that. Especially as the conversation gets louder and louder, and you know it must be taking real effort to avoid it, at this point. Particularly for journalists, and media types who make online discourse their living.