A new timeline from SEEN in Journalism detailing TRA lobbying of the media to adopt approved narratives. This is the early part, beginning in 2009 and going up to 2016 when the BBC revised its diversity strategy, in partnership with Stonewall who of course had adopted the T the previous year.
This is strictly factual - names and dates - but it's illuminating to see how frequent and intensive the contacts were, and how they were strategically aimed not at winning friends and making a case, but with a clear focus on changing editorial guidelines.
Not organic, but top down capture