It's telling people they should do something because it's the 'right thing' because they've been told so, without engagement of a brain and critical thoughts as to what that actually means or how it relates to the real world and a total indifferent to class lines and political issues in the UK instead preferring to defer to an American Middle Class Agenda.
Good example - lecturing to a working class area and audience about how they should be considering how terrible slavery was and how all us white people benefitted from it and we should pay reparations and recognise our privilege.
When everyone in the room has lived in the same area forever, all their ancestors worked down the local pit in appalling and dangerous conditions, just about scrapping enough money for food. Having lived through being laid off when the market conditions weren't great. They've all grafted for the benefit of the pit owners but their family pretty much just survived on a subsistence basis.
So they really really weren't the ones exploiting so shouldn't feel shame. Indeed they were the ones exploited and still feel the effects decades after the pits have closed.
The narrative a) doesn't really reflect the history of those there b) slavery was bad but the structural ideas that still exist with slavery are an American not British social problem c) British social problems are much more about class issues which are now manifesting in this wokeism as it's being used as a tool for modern day social control and power politics.
We are asked to recognise the invisibility of slaves in our history whilst making efforts to firmly erase and silence history, deprivation and exploitation that exists in our current world.
We should be recognising historically bad things happen but then using that against another less powerful group in order to control them, is tone deaf and morally fairly reprehensible.
We should be recognising our current issues and the exploitation of the slavery narrative for really rather white middle class aims or really rather racist agendas which are completely counter to the very idea of equality of individuals and opportunities which talking about slavery is supposed to be about.
Because the lack of thinking kills the ability to see the hypocrisy that runs through it and thus there's a loss of sight of the ultimate overall goal of treating everyone fairly and with respect.
Those people in the mining towns don't care about slavery. Not because they hate black people. They don't care about slavery because it has no relevance to their lives and challenges they face. It has no relevance to the lives of their ancestors either. So they just can't connect to the subject so go "why the buggery bollocks have you come ere to talk about this nonsense. We just want to get off benefits, have a job and not live in a crime and drug ridden shit hole".
Cos their lived experience is a world apart from the academic theoretical nature of wokeism. Wokeism is ideological bunkem that hasn't got worthwhile practical value in the day to day lives of normal people. It's a nuisance and it's expensive and doesn't improve the lives of those struggling economically.