Interesting article, thanks for posting.
One of the distinctive things about 'tech' (which has come to mean information+comms tech, though of course even a biro or a teaspoon is technology, they don't grow on trees) is the way it has created markets for its inventions. Look at all the things we don't actually need, especially all the shiny new versions of things we already had that worked perfectly, that we didn't ask for and don't need... Somehow [discuss in 250,000 words or less😉] the big tech companies have convinced millions of us that we absolutely have to have the Latest Big Thing.
The 'smart house' for example - this idea started out as a way for technology to assist disabled people to live independently in their own homes - switching lights on and off, opening and closing window blinks, seeing who is at the door etc etc. 'Adaptive technology'. Very useful, very worthy, and not much money to be made from it, as there aren't enough disabled people out there, and they don't have much money.
Now able-bodied people who can move around their homes with no mobility issues, can open and close curtains, raise and lower blinds with no difficulty whatsoever now have 'adaptive technology' in their homes, now called 'the smart house', marketed as convenient, and the Latest Big Thing.
So I think RainWithSunnySpells hit the nail on the head by suggesting that it's about
Making a new market where perfectly healthy, uninjured humans with no congenital or genetic issues are augmented in various ways.