'With women also over-represented among undecided voters, politicians can ill-afford to ignore what the site’s users want.'
...
'Neither Roberts nor Mumsnet users see many issues as being the preserve of a single party. For example, the manifesto calls on the next government to amend the Equality Act to make it clear that “sex” refers to biological sex. As I wrote in last week’s magazine, this is not a partisan topic. “Mumsnet users certainly don’t see it as a right/left issue,” Roberts said, but an issue of basic privacy and safety for women.
Both <a class="break-all" href="https://archive.ph/o/WVkWO/www.newstatesman.com/tag/rishi-sunak" rel="nofollow" target="_blank">Rishi Sunak and <a class="break-all" href="https://archive.ph/o/WVkWO/www.newstatesman.com/tag/keir-starmer" rel="nofollow" target="_blank">Keir Starmer’s offices are in discussion with Mumsnet about speaking with its users, but nothing is yet confirmed. The benefits of doing so – if they perform well – are clear. Women form the majority of the country, and Mumsnet women in particular are seemingly more likely than any other demographic to vote. Politicians ignore them at their peril.'