E45 advert

[MrTiddlesTheCat]

Anyone seen this? It just came on in an ad break on C4. No issue at all with them marketing their product to transwomen, but using the tagline 'This is my space' seems incredibly goady.

www.tiktok.com/@avril_lgbtqia/video/7370620177400007968

Maybe he felt left out of the label party with me being coeliac 🤣

@Nellieinthebarn
Aproderm is SLS-free & can be used as a soap substitute as well as a moisturiser. They do a whole range, but I like the oat-based one - probably not one for Mr @BetterWithOrWithout though as I don’t think the oats are guaranteed glutenless ones.

I've known two transwomen well and they were both obsessed with having soft skin 'like a woman'. One of them alienated a lot of potentially supportive women by coercing them into touching his soft skin on his arms and face.

So E45 have done their research and tapped into something. Pity for them that there are far better creams out there and so women can now boycott the brand without sacrifice.

Oh come on. What does wasting something you've already paid for achieve?

Why is it goady? The space is the bathroom away from wveryone

Yes, but they're using that fact to use a phrase that's very much associated with the public conversation/argument about men in women's spaces.

I cannot boycott E45 because I stopped buying it few years ago, after reading this. (And needless to say, RIP to those who have died as a result of using emollient creams).

Skin creams containing paraffin linked to fire deaths - BBC News

I couldn't agree with you more - This gender ideology is getting out of control and it's being forced down our throats way to often now. I'm sick to the back teeth of it.

Family in advertising, they are very expensive.