Suburban women over 60 who voted Conservative in 2019 could prove decisive at the general election, a think tank has said.
While several voters appear to have switched directly from the Conservatives to Labour, and others have opted for Reform UK, a larger proportion currently say they do not know how they will vote.
Of this group, which makes up around 6% of voters, most are female, older than average and likely to live in towns or suburbs,
The cost of living remains a key concern, listed as the number one issue by every voter group despite the fall in inflation over the past year, while concerns about crime and the NHS were particularly prevalent with swing voters.
From a longer article at https://uk.news.yahoo.com/older-suburban-women-could-hold-000100336.html
So this poll is saying that women may be undecided but whatever they do will make no difference?
It took some time but I tracked down the actual survey results but found it didn't clarify much, but shows the survey whilst identifying wavering Tories did not ask (or maybe there are none) if anyone was a wavering Labour voter.
https://www.moreincommon.org.uk/our-work/research/behind-the-voting-intention/