I still do love JL, but since the pandemic they’ve made another set of changes reducing the number of lines and products available in store - particularly things like haberdashery, etc. - our local one is slowly becoming mostly beauty hall and Ori Caffe and the amount of actual products is getting teenier and teenier. The kidswear section and toys are diminishing each time I go in (and the amount of unwanted kidswear on sale seems enormous). Five, seven years ago there was a fabulous toy department that DD loved visiting, and their kidswear was great and fantastic quality - I bought nearly everything there. Great, attractive basics in cotton and wool. Now the ranges are markedly smaller, poorer quality (especially Anyday which is synthetic and poorly cut), and everything seems badly designed to look “fashionable”, but incredibly ugly and somehow tarty, like stretchy silver ruched tops for preteens that look like clubbing outfits from a market in 1995? And the toy section barely exists any more, and like a pp said, are mostly Lego. —Also, children’s shoes! We used always to go to JL, but I haven’t been for years as they started employing useless fitters who didn’t seem to be able to fit DD’s (perfectly ordinary) feet, and the range is really thin!
Decor ranges have gone the same way. Used to be my first stop for everything from blinds to bedding to cushions. Now, reduced range in store, assistants don’t seem to have the knowledge they used to, markedly poorer quality than before.
And don’t get me started on the clothes. At least there you can see that all the bloody retailers are cutting quality and design and putting prices up. But I used to really enjoy shopping for women’s clothes in JL, and now nothing seems aimed at my age - mid-40s - it’s either frumpsville pensioner clothes or high end brands selling clothes that seem aimed at 20 year old models who are 6ft tall.
I used to go to JL first for everything from Christmas cards to clothes to ribbons by the yard (oh how I fondly look back at the days when they used to have ribbons to cut and proper fabric bolts 😩😩😩) But they just seem to have lost the great quality basics and tasteful luxuries thing that kept people loyal.
Design good basics that make people look good! Diversify the product ranges again for toys, household goods, decor, baby and kids; and have the things actually in store to look at! Have nice ladies in their fifties working there who know everything about the products! Bring back the free coffee and cake vouchers and - one final thing - make the loos a bit nicer. When DD was born the only place my NCT group ever met was JL cafe, because the baby department was so good, and the loos and baby change facilities were so clean and nice. I’ve noticed they’ve really been going downhill the last ten years. Nice loos really matter to female shoppers.
@Pipsquiggle please feed this back to your team (what bit of JL do you work in?)