BBC article on the Body Shop

[WomenShouldStillWinWomensSports]

This article looked promising as it said it was going to go into all the reasons the Body Shop failed but in reality it had zero thrust or substance beyond "your mum buys it". Which of course assumes that people "your mum"'s age aren't shoppers or members of the economy and only the teenage demographic is worth targeting (which is preposterous). So disappointed. What has happened to actual proper journalism and research these days? Where is all the critical thinking? Surely these people have never written essays at uni identifying the causes of something or doing a critical analysis of a complex issue? And where are the editors asking the hard questions of their journalists to make them better at their job?

It reads like the journalist asked a couple of her friends with good-sounding jobs why they thought it failed and they didn't really know but wanted the PR of being named on the BBC news website so said something anyway.

Five minutes of research outside their own bubble could have told the writer exactly why the Body Shop failed.

https://www.bbc.co.uk/news/business-68273425

Middle-aged women are the people who go shopping, buy books, watch films, go to the theatre, and so on, but retailers, publishers and film and television companies not only take this custom for granted but actually consider their produced tainted by it, to the point where they are willing to lose the large, loyal, engaged audience they do have in order to chase after a smaller one that just isn't interested. It's always a suicidal strategy but businesses always do it.