The worst cervical cancer campaign ever...

[PizzazzRoxyStorma]

...well isn't this one special?

https://x.com/northwestcancer/status/1724378139059503400?s=46&t=FvzNePXGikWIJeOA86F8cg

So what sort of campaign would reach women who have trauma due to sexual abuse?

Well, not this one.

Nor will it reach those who believe cervical cancer is the result of or associated with promiscuity.

I live in the North West.

Thinking about a fair number of northern towns, that are pretty no nonsense, I remain unconvinced that a 'person' campaign is really going to hit the mark.

Might work in more studenty areas but Burnley, Bolton, St Helens, Wigan, Knowsley etc? Good luck.

Utterly tone deaf and totally lacking in cultural understanding (by that I mean various religious ones AND white northern).

And can you tell us what the statistics are for men being sexually abused and assaulted vs women? And why men checking themselves might not be in anyway comparable to the invasiveness of something penetrating a women’s vagina?

Your comparisons are not really relevant or comparable.

So what sort of campaign would reach women who have trauma due to sexual abuse?

That’s down to whoever is paid to come up for campaigns

They’d need to ask women for their views

They need to do better

Thanks for acknowledging the point. I don’t get them. I have booked then cancelled before. Because of sexual abuse in a medical setting as a teenager.

“It is targeting the women who don’t have them due to stigma or embarrassment.”

How? In what way does telling people with a cervix to open their legs, on a railway concourse where everyone can see it, encourage women who are embarrassed to go for a smear?

Exactly, it is an awful message. I feel like I'm being fucking trolled.

I guess that’s up to the individual but it seems to be that as it’s risqué it’s empowering.

The fact that it’s been a derogatory phrase for years and now they’ve turned it around, is what women seem to be praising.
The idea that women are powerful and can open and close their legs when they choose.

My sister said “haha yes!” and acted empowered saying she loves that message and said she’s going to book one.
Whether she goes through with it or not is up to her but if the ad can make women feel that way, then great.

I know when I found out I had HPV I was very embarrassed and started a thread about it.
It was the posters attitude, support and normalising it, which really helped me get past the stigma.

I would be quite shocked if women who regularly get smears, now stop getting them because of this campaign.

The muddying of the waters WRT the word 'woman' can stop women getting smears. It's becoming increasingly difficult to get an appointment with anyone, let alone a guaranteed, card-carrying cervix haver. I won't go if there is the chance a man will be performing it. And I don't want to risk having to go in and find out when I'm in the room. And refuse and deal with the inevitable accusations of some phobia. Easier to swerve it.

If there was a campaign as mentioned above, with he actual women who do the smears, reassuring us, that would help. Advising women how to request female staff, let them know about trauma, book a double appointment if they struggle, tell them how to eat a support/interpreter/chaperone. And so on. Make it seem warm, kind, female and supportive. Not 'empowering'.

Yes of course your sister said 'haha yes' after seeing this campaign and acted empowered. Of course she did 😉

I dread the breast scan. The letter always specifies that all staff will be female which really reassures me.

An invitation to an appointment saying ‘this usually takes 5 mins. If you need a extra time to get comfortable with the female staff and explore ways to make it easier for you, please ask.’

I have no reason to lie.

The women who have designed this would have got opinions from other women who liked it.

If you don’t like it then that’s your opinion.

Absolutely. I mean, look:

Women Now Empowered By Everything A Woman Does (theonion.com)

The women who have designed this would have got opinions from other women who liked it.

That's not how market research works, well outside of The Apprentice.

What kind of double speak is this? 1 in 3 people miss their appointment isn't clear at all. Whose appointment are we talking about here, who is the sample that the 1 in 3 is coming from?

If you receive a letter saying you should make an appointment but don't then book an appointment, the you can't miss the appointment you didn't make.

Are they saying 1 in 3 people who book an appointment for screening then fail to show up?

In that case really we should just be teaching people about how to correctly make cancellations and the importance of courtesy calls when you're going to miss something.

Exactly, the work shouldn't always fall to women

I love this! ✊

I love that so many women are now proud to be women.

I doubt that a charity such as this has the budget for qualitative focus groups. Many organisations don’t even get qual focus groups done.

And asking around the office isn’t anything like a random qualitative focus group.

This thread seems to have some very bizarre expectations of charity budgets. Including having money to waste on a large ad installation that appeals to only a small number of women when they are supposedly needing to make the budget stretch as far as possible and to convince the majority of those not getting screened to get screened.

I don't know which is the satire? The article or this response?

Why should women not feel proud and empowered by being a SAHM or by getting a degree or loosing weight?

Why should women only feel empowered by working in a male dominated career?

Women who choose not to work shouldn’t have to feel less empowered just because they don’t have s high flying career in a male dominated environment.

So many women hate other women.

Did you actually read the article @Night409

It was satire.

An excellent point

YY @MrsTerryPratchett the stress of even trying to get an appointment is just too much.

Which is why these campaigns are a bit gaslighty It looks like they are trying to gloss over the fact that there are barriers to accessing healthcare which are nothing to do with embarrassment and everything to do with the inaccessibility from the NHS end

Yes it was written by someone and posted by someone who hates women but they made a good point.

Yes it used to be that women only felt empowered when working a male dominated career but now they feel empowered when they lose weight, become SAHP or dress a certain way, as the article says - how is that a bad thing?

Why shouldn’t we feel empowered by these things.

The times are changing and we don’t need to have a career in a male dominated environment just to feel empowered.