Jezebel bites the dust

[ArthurbellaScott]

https://www.bbc.co.uk/news/business-67372543

'Feminist media site Jezebel is suspending publication, as its owner reckons with a downturn in online advertising.
G/O Media chief Jim Spanfeller announced the move in a memo to staff, calling it an "excruciating" decision.
Founded in 2007 under the Gawker Media umbrella, Jezebel pioneered the sharp, dishy coverage that came to characterise many digital upstarts.
Its suspension follows woes at other new media firms.
Mr Spanfeller said he had hoped G/O - which also publishes sites such as The Onion, Jalopnik and Gizmodo - would be able to steer through "dark times" in the industry, but "could hold out no longer".
He said Jezebel's model did not mesh with the strategy for its other, more niche publications.'

In fairness I don't think Jezebel has changed at all. It's was conceived as part of a stable of clickbait websites, 'feminism' was always just an angle.

I see what you mean; it would make sense what with them being a Gawker product - it did seem to be Gawker’s main business strategy to gain attention 🤔

I've never read Jezebel. It was never something that I would have classed as "feminist" to be honest. Just seemed like one of the many trashy, gossipy type online websites aimed at young women. Like a web version of Cosmopolitan? At least that's the impression I got.

Times move on and plenty of paper and web publications find it difficult to keep going these days. I imagine younger generations find other platforms that are more trendy and relevant to them. Reddit, Discord, Tumblr, Tiktok and so on ...

Mind you, they would never bother reading anything by a woman much less a feminist (Harry Potter doesn't count) but they're sure they know everything about it anyway.

Rejecting data because it does fit into your hypothesis, isn't a good look.

Oh dear. How sad. Never mind.