Over two-thirds of girls (67%) say they sometimes feel ashamed of the way they look because they're not like girls and women they see in the media and online. 39% aged 11-21 state that seeing images online where people are edited to look perfect, makes them feel bad about they look and feel.
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Almost all girls in the UK have experienced some form of threatening or upsetting behaviour online (81% of girls aged 11-21 compared to 65% in 2018). 83% of girls aged 13-21 reported seeing upsetting content, such as self-harm or suicide, and 73% have received unwanted sexual images.
Worryingly, girls as young as 7 are also experiencing harms online. 44% said strangers have messaged them or sent friend requests while playing games online and 30% have been contacted by someone they don’t know online, compared to 16% in 2016.
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More than two in five girls (44%) revealed boys at their school have made comments about girls and women that have made them feel scared for their safety.
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Interestingly, girls’ aspirations have changed over the last 15 years. When thinking about what they’d like to achieve by the age of 30, girls aged 7-21 place the greatest value on owning (their) own house (52%), over having a partner or being married (48%) or having a worthwhile job (42%).
In 2009 for over half (60%) of girls having a partner or being married was their top priority. The desire to have children by the age of 30 has also dropped significantly from 47% in 2009 to 33% in 2023).
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Interesting that even quite young girls see their future as something they are in charge of, and decreasing interest in being married with a partner.