Anyone else feel Pride is really toned down this year?

[Moonandstarz]

I was shopping yesterday evening in my local shopping centre & besides Primark & Schuh no other stores had a pride window display or even a sticker on the window. Flying Tiger had rainbow merchandise on the window but not specifically pride.
Precious years we had rainbow crossings in the car park, rainbow flags everywhere. Nothing like that this year.

In my opinion this toned down pride is much more inclusive & is signalling everyone is getting on with their lives & co existing. May just be my area but I found it very refreshing.

It is happening but seems to be going back to the day event it was which would be much more effective... It seems businesses aren't buying into the month long event because people tire of it..

Well, tell you what, if you give back the 11 months that are 'Heterosexual Month,' and ensure that gay people aren't getting beaten up for being gay in public, then we'll give up on Pride Month. How does that sound?

You don't have to do anything else with the 11 months of Straight Pride except ensure no gay people get attacked for being gay, and I would still be happy to give up Pride Month.

Can't do it? Oh, thought so.

Well said

Gay, lesbian, bisexual acceptance is just so tiring isn't it.

/ sarcasm

And pride parades are still taking place. It's the rainbow commercialism in shops, businesses & towns that is being toned down. Nobody is cancelling pride parades but the whole Pride month seems to have run it's course.

It's not even just a month. All year long institutions like the NHS have been bombarding their workers with LGBTQIA+ emails, sending people for training, demanding pronouns on badges and emails, etc. It's constant. Maybe that's why there is less interest this year.

I think Pride has got too broad and by being inclusive they now include MAPS and furries, etc. Many people don't want to support that.

I think there's been some backlash in the US with Target marketing pride rainbows on baby clothes and people are voting with their feet.

Bud-light have had a very negative response with having a trans advertising for them. Nike women's line also featuring a trans.

People are sick or having it shoved down their throats and corporations don't want to lose customers.

^^This

@WallaceinAnderland yes the prounons have got a lot of peoples backs up (mine included!) I will necer, ever use a prounon after my name.

Innocent smoothies too! I have boycotted them due to them getting the "legends" at Mermaids to preach to their customers about whats ok to say😬

Older LGB folk are distancing themselves from it and it is being seen as less inclusive/ more radical, so some companies ARE toning it down I think.
A family member who was very active in the gay community and Pride in the 1990s doesn't support it at all now because of the aggressive TQ+ part.

I was also struck by this line in the BBC report about the Oxfam 't*rf video':
"Oxfam has been criticised by both those offended at the original video and those who say the charity bowed to pressure by re-editing it."
In other words, they have upset EVERYONE with their Pride activities!
Companies will be looking at examples like these and the Nationwide one and thinking 'this can't be good for business'.

I've noticed that a lot of organisations are keeping their Pride rebranding limited to social media, rather than plastering it all over their websites like in the past. This might be a conscious attempt to segment audiences.

@FluffyHamster thanks for the reply. It's not just my town then that's toned down it's pride messaging. I genuinely was surprised at the lack of flags & the usual paraphernalia but found it refreshing. I'm sure it's better for the envirmonment too!
A couple of years ago all the pedestrian crossings in the town were painted rainbow for June, not even a few flags or banners this year.

I don't think society is getting tired of virtue signalling; I think society is becoming more homophobic. There's an obvious dislike of gay visibility. But visibility is crucial.

I disagree, I think society is becoming tired of being preached to and told, forcefully, what they must think, how they must speak and what they must do particularly when this comes from Corporates who do business with and in countries where homosexuality is illegal and will result in imprisonment or death. Especially galling when it comes from a Bank that made a hell of a lot of money doing business in and with apartheid South Africa.

Do the customers of Nationwide need to know that one of their employees is a drag queen? Does that make the slightest bit of difference as to how their account is managed? No it doesn't and no, they don't.

People are at the point where they want businesses to do what they say on the tin and that is to treat their employees well and not discriminate on any of the 9 protected characteristics, and provide the goods and services the customers want without a slice of virtue signalling preaching to said customers.

Corporate pride now pleases no one.

People who love Pride are annoyed by the rampant, unrelated commercialism and the big international companies not celebrating Pride in all nations, only the ones were same sex marriage already exists. Also, tickets for main Pride events are often very pricey.

People who are indifferent to pride are confused as to what it has to with (insert random product here)

People who hate Pride, either due to homophobia or due to feeling their own homosexuality has little to do with (insert stereotype or pop performer here) are annoyed by Pride extending for an entire summer (I’m a Mancunian, our Pride is well outside of ‘Pride month’)

Plus there has been a lot of in fighting in various orgs internationally over things like police presence and BLM, plus the family friendly v Kink Pride issues.

It’s a big International mess and hopefully will eventually result in go back to being a less corporate and more lo fi event at an accessible price (perhaps with separate ‘Pride After Dark’ over 18’s events to keep the kinksters happy).

I'd guess that companies thought having Pride month meant it was more likely to be worthwhile having all the displays and merch, but then not enough money was made so they're going back to just doing things online or just before the actual parade day.

No, they do not. Stop spreading misinformation and hate.

And those stupid crossings were dangerous for people with disabilities, especially those who use Guide Dogs - but yeah fuck those people. Plus the crossings are not legally recognised in the Highway Code which means drivers didn't actually have to stop at them.

Who cares about blind people as long as the council virtue signals, eh?

It never was but when it was an echo chamber devoted entirely to the TRA point of view everyone was told that their view was the general consensus.

Yes! We had one near us and it was clear drivers had no idea it was a proper crossing, so they never slowed down.

I know lesbian mums in older generations who had to hide their relationships. You can't be 'accepted' and also invisible, can you?

Try attending Pride as a lesbian mum who wants the right to sleep with biological women only, and see how that goes for you.

Try attending Pride as a lesbian mum who wants the right to sleep with biological women only, and see how that goes for you

spot on. Pride isn’t what people think it is anymore

Always been fine so far.