The thing that struck me the most about the James Clayton car crash was the utter confidence he had to go and interview Elon Musk (a man with quite literally the biggest global platform to broadcast this interview in real time, so no hiding in the edit) utterly unprepared, assuming he could present his own poorly hidden agenda as a factual gotcha, and be unable to provide any evidence when pulled up on it.
James was an embarrassment to genuine journalism. Wearing his 'BBC' employee status like it will hide his mediocre talent or exempt him from professional standards.
The final absurdity was Clayton ending the interview early himself as he had no more questions for Musk! Who could not think of hundreds of questions to put to the worlds richest man, about Space X and going to Mars, about the future of Tesla and electric transport and renewables, his early investment in AI technologies that he's now concerned about, where social media goes next, his views on population growth, the exodus of Tech firms and business from San Francisco, so many possibilities .
Where was his journalistic curiosity? His appetite for a scoop? Given unprecedented access to one of the most famous men in the world right now and you walk away early?!
I think the Claytons astonishing confidence in the face of his own failure stems from the standard of BBC journalism now. Their own reporting on this interview has been presented in edits that ignore James' poor performance, and disregards the immediate critical reaction from thousands of commentators on Twitter, on other media platforms, or Musk himself.
But why does Clayton need to be embarrassed, or do better, when his employer seem to set the bar so low for him. And even when he failed to meet even that low bar they simply report something that suggests he did.