Winning hearts and minds - a phrase that has become as poisonous as 'be kind'.
You might win hearts and minds into the sort of acceptance we had in the late 90s, that people presented differently and that was ok, were of different races and sexualities and religions and beliefs, and that was ok.
When you set out to 'win hearts and minds' to believe that the female ones among them shouldn't have rights, that homosexuals should embrace heterosexuality on command, that religions shouldn't be allowed particularly when it means women presenting boundaries and barriers to the sexual freedoms and self expression of men? You're doing something very different. And this movement moves with Threat written all of it for failing to be 'won' quickly and easily with a smile: there are barbed wire baseball bats, the police and courts weaponised, death threats and rape threats, and at the moment, fists in the face and broken bones.
The weaselly, pretty pretty language fig leafs have to stop.