Sent them a private message:
Hi there, I'm writing to thank you for the work you're doing in Kenya and for your support for women and girls. Clearly you are good people trying to make a positve difference in the world.
Your recent adverts uses some wording that can tend to undermine that work though. You write that "not all women/girls have periods" and this is factually true - premenstrual young girls and postmenopausal women are obviously still women and girls. However, you also write that "not all who have periods are women/girls". This is factually wrong and confusing. ONLY women and girls have periods. Boys and men are biologically incapable of having periods as they do not have ovaries or wombs. Women who identify as non-binary or as men are still biologically women, biologically female and need period care. To say otherwise is denying reality and in the area of periods, which are biological fact, potentially confusingly dangerous.
Women and girls in less developed countries face systematic oppression, discrimination and violence based on their SEX, not their gender. They cannot identify out of this oppression. To support women and girls and fight this oppression, we need to be firm and clear about who and what they are. Woman is not a dirty word. I know you are trying to be positive and inclusive but I would ask you to please consider that by reducing, denying or stigmatising womanhood, you are doing the opposite.
This kind of "inclusive" language often makes information more hard to understand for people with lower education levels, learning disabilities or people who have English as a second language. In these cases, this kind of unclear language is exclusive to these other marginalised groups.
I really hope that you are able to take on board my comments. I used to work in local government and did a lot of work on reaching marginalised groups. I know that attempts to be inclusive come from a good place but they can and are having unexpected negative consequences. And as people working in menstruation products, which only affect WOMEN AND GIRLS and never men, you could be a standard bearer for unapologetic championing of women and girls.
Thank you for all your efforts,