”Singular they/them for a person of unknown or unspecified gender has been in the language for centuries. It's common and natural usage and whatever your gender critical views, you're showing your ignorance by insisting otherwise.”
I’m not insisting otherwise. You’re pretending you believe this is the same, when you know full well it isn’t. The quoted sentence, where there’s a name, would traditionally have used “it” or “he or she”. Pretending otherwise doesn’t work, because some of us are old enough and educated enough to recognise change and not pretend it hasn’t occurred.
As a previous poster said, most people seeing this bear will revert automatically to “he” as they find this attempt to insert the use of ideological terminology either irritating or boring. A few years back, there might have been attempts to use “she” or alternate between “he” and “she”. This is a misstep, not a positive change.