The charity posted a Tweet which claimed it was the UK’s only registered charity set up to protect and promote the rights and interests of people with LGB orientation. The charity rejected this complaint on the basis that it was inaccurate and suggested the person who made the complaint was ignorant of how it differed from other charities. The charity also said that the complainant had not understood that LGB Alliance was set up because no other charity was supporting same sex attracted people.
The complainant was unhappy with the charity’s response and said that there are many other charities that provide a range of services and support to thousands of lesbian, gay and bisexual people.
Our findings are based solely on the standards imposed on organisations when fundraising, although we recognised the charity made the claim within the context of a wider ideological debate around sex and gender. ...
The charity has acknowledged that its Tweet could have been clearer and will provide more clarity in the future. However, we found that the Tweet posted by the charity breached the code because it was misleading, and the charity was unable to provide evidence to prove its claim. We also found the charity breached the code with regards to its complaints handling, because its initial response failed to properly engage with the issues raised.
It's quite clear this is a difference of opinion about whether 'set up to support same-sex attracted people' is the same as 'services and support to people who are LGBT'. Sainsburys offers services to gay people, it doesn't mean it's set up to support them.
I agree the Tweet could have been clearer if they didn't want to fall foul of this particular regulation. Clear, unambiguous definitions are the way forward, and if people can't clarify what they mean then clearly that's problematic.
Tweets are often intended to be read as part of a thread, I don't know if that's what happened here but context can often be lost if single tweets are treated as standalone comments.