After @jessesingal published "pretty concerning claims" of the study, calling out the false publicity materials, one UW staffer said she wouldn't drive traffic to it with internal promotion. It was that troublesome.
But... /2
mynorthwest.com/3602854/rantz-…
The staff was happy with the positive news coverage that the false claims received. So, they weren't eager to correct it.
One of the study's authors even said she would be fine NOT clarifying the errors at all, if it led to too much attention. /3
mynorthwest.com/3602854/rantz-…
I believe the entire study was agenda-driven, which explains why the UW Medicine comms team didn't reach out to any media outlets that got the story wrong -- based on the false press materials.
I share some thoughts - and more details - below.
mynorthwest.com/3602854/rantz-despite-concerning-trans-study-uw-kept-quiet-because-of-positive-coverage/
It should be noted that @KING5Seattle knows their story is inaccurate, but they still haven't corrected it. I think it's intentional: they like the false "results" better. They also knew I was writing this story days ago since I reached out to the news director for comment.