There are no set roles. We're living organisms

[livingorganisms]

NC for this.

I've seen this on H&M's campaign very recently and would like to understand.

www.hm.com/is/9065-my-chosen-family/

Can anybody explain what's behind this rethoric?

I wouldn't want to go into the gender aspect as it's been done to death on MN.

But what's with the 'living organisms' bit? Are we now supposed to be no longer human or do they want to erase the 'uniqueness' of being human? And we would be no different from an insect for instance

Also, why are they focusing on the family and why do all these families have more than two members but no children, parents, older people, etc?

FWIW, I'm fed up of companies preaching and adopting agendas. H&M should stick to selling clothes and ditch all the nonsense

Plants, fungi, amoeba, and bacteria are 'living organisms'. If we take that statement to the extreme of queer theory, these living organisms have no set roles. When queer theory says 'queer everything' I don't think that is what it meant. They just mean to remove the gate keeping boundaries that separate them from the deviances they want to indulge in.

Yes, but isn't that what 14 year olds want? Instead of a real biological family with people who have different opinions and an embarrassing mother and weird uncle and annoying siblings etc, they wish their bffs could be their family when they grow up.

Basically the add is a 14 year old's fantasy of being a grown up in the same way Barbie and her Dreeamhouse are an 8 year old's fantasy of being a grown up.

To me more than anything it tells me how immature a lot of people in their 20s are these days.