Totally agree.
If only being known as a transsexual woman, or a non binary woman would suffice. (I mean females). And all would be grounded in reality.
It's the grounding in unreality which causes so many problems to women and trans persons alike.
Hana don't mention the issue with AFAB is that as a term it's plainly incorrect. Sex is observed in the womb and sex has already been determined at conception.
TERF is used as a given. There are terfs and they are bad women (or womxn??), we must stay away from them. TERF is a slur and so many of Hana's customers will be GC - i.e. 'terf', perhaps without knowing it as so many are unaware of the debate.
They also don't acknowledge the many if not majority of women who find the term Cis offensive. Cis reframes women to qualify gender ideology, a niche and novel belief system that I'm not compelled to buy into any more than a religion.
I just wish these companies would demonstrate a spine rather than trying themselves in knots, I appreciate they at least realise that not calling women women is not acceptable to most. It's still knee deep in gender woo though.