Haha, what a mess of a contradictory, spiteful, article.
It appears
"Interest in the original property shows no sign of waning"
Though apparently
"She has tarnished her own brand as far as huge numbers of them are concerned”
But
"They’re able to say: ‘These belong to us, not her’ and remove her from the picture, which is, I think, a healthy attitude"
Maybe not because
"Now we don’t use Rowling’s name or work in the classroom."
Or perhaps
“Extrapolating a threadbare story from what was originally a slim encyclopaedia of outlandish creatures had resulted in something very close to a two-hour game of Pokémon Go.”
Oh the slander…. I’ve caught the first 151 Pokémon and almost reached level 40!
I’m evidently not the intended audience at all for this article 