Maybe it because it is about menopause, HRT and vaginal dryness that women are just called women here: Vaginal HRT product could be available over the counter www.bbc.co.uk/news/health-60227881
It's not the glamourised bit of being female and I don't think anyone wants to appropriate it.
It wouldn't be the same if the conversation was about periods, pregnancy and issues that affect youthful women.