I think this (as I experience it) is symptomatic of some academics getting confused between intellectual pursuit, being a 'public intellectual' and activism. So, in some senses, it's about being influenced by social media, having an emotive response to this, and bringing it into the university by crafting teaching and research towards activism for a cause (without really thinking critically about that). Then it becomes about 'voices of lived experience' and making a case by picking up on the 'right' voices and bringing them into research and totally ignoring the rest of them.
You absolutely nailed it YetAnotherSpartacus
Outsourcing thinking and priorities to your Twitter followers should be regarded as a sign of professional misconduct in academia because it undermines academic probity and brings academics into disrepute by making them look like campaigners. The inappropriate advocacy and campaigning is so extreme with some academics sometimes it looks like a form of research misconduct.
Is there a way to formalise discouraging this approach as part of academic standards? Emphasising that activism is fine but it’s a completely separate activity from academic research which needs to be approached with an open mind as to the outcome. While preserving academics’ rights to be political people and talk about the political implications of their findings?
I don’t blame academics who go in for this in some ways. Their whole environment is geared towards them doing this. They are measured on ‘impact’ and public engagement and student numbers to get funding. The Universities want ‘famous name’ academics to give them a commercial edge.
So of course you’ll get academics who then simplify their work down to a personal ‘brand’ and if it’s popular and working for them they won’t deviate from that brand whatever the evidence says. Or they won’t want to gather any evidence in a way that might give them a ‘wrong’ off-message result.
If their brand is unpopular then they risk not being funded again or not being well regarded in their field.
It all seems to go back to making universities into businesses and charging fees to students. The customer will always be right. Window dressing, branding and marketing are an essential part of the job description for academics, placed above objective research and teaching.
What can change here? Do we need a massive review of what universities are for in this age of social media and student fees? If that’s not realistic to achieve what can we change over the next few years? Is there anything that non-academics can do to help?